Choose what you want...Red Ocean Vs Blue Ocean Strategy
Pick what you want to pick...Market is full of business strategies but can be categorized in simple terms with the following Two Strategies:
1. Red Ocean Strategy : Existing market of most of the products has a limited pie. Every one wants to increase their pie size. therefore, in this domain, completing with each other, what can you expect in this situations..? there is no friend, no rules, no regulations...complete chaos..and running behind each other's business. do we need this...we have no choice if we don't wish to be differentiated.. Example..Current pricing war between Samsung, Sony & LG on flat screen TVs...
or
2. Blue Ocean Strategy : In simple words, it talks about being different by actions & reactions. it talks about creating a new pie with the VALUE additions. Understanding and proposing what customers want and ride ahead by miles..by creating a new rules of business...where only you are present... this is what leads to capturing the market and can make you the work leader.. Example..Iphone at the time of its launch..created while new market for smart phones.
Below are the key differences between the Red and Blue Strategies...
We will take it forward...with some interesting posts..
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